Opening Channels That Other Mobile Ad Platforms Can't Reach

The Sigma Mobile Advertising Platform integrates with traditional mobile network services to open up new ad delivery channels and turn mobile operators into publishers. Conventional ad platform avoid operator integration; we embrace it.

The Sigma Platform lets advertisers create cross-channel mobile campaigns using SMS, MMS, WAP, USSD, voice, video, and virtually any other ad delivery channel. We deliver ads on any service that uses these channels; for example, missed-call notifications, bill payment alerts, and other generated-generated text messages.

The platform then manages the responses to these ads, sending follow-up messages on the same channel or on different channels. An advertiser or marketer is free to link messages according to the media that makes the most sense: an initial text ad can link to a mobile web site or an IVR; an IVR key press can trigger an MMS push or another IVR messages; and so on. No need to jump between different campaign management platforms or cobble together data to create unified reports.

The Sigma Platform includes a campaign creation and management system, a high performance ad selection engine, and a feature-rich analysis and reporting system. The API is flexible enough to adapt to nearly any kind of messaging or content delivery channel.